TEST SITE - www.wakaama.co.nz

Our environment

The Not-for-Profit Sport Sector

A Not-For-Profit (NFP) organisation in New Zealand is an entity that is independent of government, not primarily commercial, and does not distribute its surplus funds to owners or shareholders. Instead, any surplus is reinvested to pursue the organisation's specific goals. The sector covers a diverse range of entities, including:

Charities: Groups registered to operate for specific charitable purposes (like advancing education or religion, or relieving poverty) to gain tax-exempt status.
Recreational and Sporting Bodies: Local regions, clubs and sports organisations that operate for mutual benefit.
Community and Advocacy Groups: Membership-based organisations, such as industry unions or special interest clubs.

These organisations are commonly structured as Incorporated Societies, Charitable Trusts, or unincorporated groups. While all charities are non-profits, not all non-profits are registered charities.

Sector Overview

The sector includes thousands of Clubs, Regional Sport Organisations (RSOs), and National Sports Organisations (NSOs). These organisations operate across community sport, active recreation, youth development, high performance pathways, and wellbeing initiatives. Most of these organisations are registered as Incorporated Societies or Charities and, as such, reinvest all surplus revenues back into a club, region, sport or community.

Volunteer Driven Sector

Volunteers are the backbone of Sport in Aotearoa. Community Sport relies heavily on Coaches, Managers, board or Committee members, Event Volunteers, Administrators and Officials. The sport and recreation sector has one of the highest volunteer participation rates in Aotearoa. 

Alongside the Not-for-Profit Sector, the Sport Sector is another important sectors which provide many opportunities for connection and collaboration. Examples of current and potential stakeholders within these sectors include;

Waka Ama has a structure with tiers consistent with many other sports in Aotearoa and beyond. This structure is not a hierarchy, but rather a network of organisations all working together to enable the sport to thrive. Regions are a vital link between the WAANZ at the National level and Clubs at the local level.

Key Organisations

  • International Governing Body - (IGB): International Va’a Federation
  • National Sport Organisation - (NSO): Waka Ama Aotearoa NZ
  • Regional Sport Organisations - (RSOs): Waka Ama has 6 Regions
    • Tai Tokerau Polynesian Canoe Association
    • Auckland Region Outrigger Canoe Association
    • Te Puku O Te Ika
    • Te Uranga O Te Ra
    • Hoe Tonga Pacifica Waka Ama Association
    • Te Waka o Aoraki
  • Clubs - Waka Ama Aotearoa NZ has over 100 affiliated member clubs
  • Participants, volunteers, coaches, officials, and whānau

At a regional level, these organisations are important stakeholders/partners for regional funding, advocacy for Waka Ama, events and initiatives.

Key Organisations

  • Sport NZ - Government agency responsible for leading and supporting sport and active recreation across Aotearoa.
  • High Performance Sport NZ - Supports high-performance athletes, coaches and programmes, including pathways and performance development.
  • Regional Sports Trusts (RSTs) - Regional organisations that support participation, community sport, physical activity and sector development.
  • Tertiary Education and Training organisations - Provide opportunities for education, training, facilities, research, partnerships and engagement with rangatahi and communities.
  • College Sport - Supports secondary school sport and provides opportunities for schools, students and sports organisations to connect and participate.
  • Kura / Schools - Provide opportunities to introduce and grow Waka Ama among tamariki and rangatahi through participation, programmes and competitions.
  • Public Health Providers - Support health and wellbeing initiatives and can provide opportunities to connect Waka Ama with wider community health outcomes.
  • Regional Councils / Local Councils - Key partners for advocacy, funding, facilities, access to waterways, events and community sport initiatives.
  • Council-operated sports facilities, grounds and programmes - Provide access to facilities, venues, programmes and spaces that can support Waka Ama participation, training and events.
  • Government-owned entities e.g. ACC - Provide services, investment and initiatives that can support safety, injury prevention, participation and community wellbeing.
  • Local Harbour Masters - Manage and regulate navigation and waterway safety, making them an important relationship for safe Waka Ama activity and events.
  • Local Coastguards - Support water safety, education and emergency response, and can be valuable partners for Waka Ama events and safety initiatives.

The Commercial or private sector provides Regions with opportunities for sponsorship (financial or in-kind) of events and initiatives.

Key Organisations

  • Waka Ama/Paddle industry organisations: WAANZ Suppliers List
  • Professional Sport Organisations
  • Private event managers
  • Gyms and fitness centres.
  • Commercial sponsors, partners, suppliers, vendors.
  • Private health providers

Funding opportunities for Regions are significant, particularly when we are able to demonstrate the positive impact Waka Ama has on whanau and communities.

Key Organisations

  • Local government funding
  • Central government investment
  • Funders incuding community sport grants
  • Sponsorship and commercial partnerships
  • Philanthropic donations

  • Local Iwi and Hapū
  • Whaikaha Organisations
  • Pacific Island Organisations
  • Targeted health-related organisations
  • Local and Regional Media - although most sport organisations rely strongly on their own digital platforms, traditional media (which also use digital media platforms) are important for growing public awareness and promoting Waka Ama. 


Reflective Questions

  • Who are our key stakeholders?
  • Which relationships matter most?
  • Where can we collaborate more?
  • How well do we understand the sport system?
  • What should we strengthen next?