Here is some information to help your Club set up a Social Media Strategy
There are many benefits of using social media. Social media
can be defined as “websites and applications that enable users to create and
share content or to participate in social networking”
Before undergoing social media is good to establish some objectives, rather than nominating a club or committee member that is proficient in the use of Facebook. Twitter, YouTube etc., it is worthwhile to have some direction and goals you would like to achieve.
Here are some questions you should answer before you start:
- Why do you want to use social media
- What do you want to achieve from it
- Who are you targeting
Your website should be constantly updated. You want to give
people a reason to come back. This is a great place to share success stories,
donation news, the volunteer of the month, and more.
Creating your own site doesn’t require the work of an expensive web designer. You can have one up and running using a number of different content management systems such as Wordpress, Squarespace, or Google Sites.
Whichever platform you choose, make sure you are able to easily post new content, preferably in the form of a blog. Blogs allow you to interact with readers when comments are enabled. This is an important step in building your community of mission-minded people.
Facebook is an online social networking service
See this case study from Sport New Zealand for more information: Waka Ama NZ as a case study for Strong Organisations (Communication and Marketing)
There are a number of benefits of a Facebook Page (not group or individual person), such as:
- Easy to access from anywhere, with multiple people
running the page
- Easily link Waka Ama Facebook and Website updates
- Your updates pop into your followers timelines the second
- Easy to update from races and events
- Photos and videos are easy to upload and are awesome for
paddlers and their friends and whānau to tag and download the photos
- Most paddlers have a Facebook page and can use it very easily
- The Facebook page can be moderated
- Allows paddlers to directly interact – commenting, sharing
photos and web links
- Large paddling community on Facebook
- Facebook is free and always will be
- Can link to other social media sites such as YouTube,
Instagram, and Twitter etc.
Click here to set-up a Facebook Page – please note you will need to sign in with your personal Facebook.
There are many, many benefits and reasons why Waka Ama Clubs
should be using Twitter. Here are ten of them:
- Spread news and updates in real-time
- Promote sponsors
- Reach new paddlers that may have never visited your website
or Facebook Page
- Increased traffic back to your website or Facebook page
- Spectator engagement at events
- Excellent and extremely inexpensive marketing
- Can be managed by anyone with a log in
- Live tweets @ regattas – keep friends, family and paddlers
all over the world in the loop
- Find members and use HASHTAGS #wakaama
- Retweet members tweets
YouTube allows billions of people to discover, watch and share originally-created videos
Waka Ama New Zealand YouTube Page
Some helpful tips and tricks
There are so many different platforms for Social Media. Once you have evaluated your Clubs objectives, then you can align yourself with the best forms that suit your needs.
Make sure your social networking pages always feature lots of opportunities to get involved.
- People share videos 12 times more than links and text posts
- People "like" photos two times more than text
- Photos and videos drive the most engagement on Facebook's
top 10 brand pages.
- Users share 700 YouTube videos on Twitter each minute.
- 100 million users take a social action on videos every week.
Top 15 Social Media Sites - http://www.ebizmba.com/articles/social-networking-websites
Recruiting Volunteers through social media - http://socialmediaweek.org/rotterdam/events/recruit-members-volunteers-for-your-sports-club-through-social/
Tips to starting networking (for Non-Profit organisations) - http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htmSocial Media strategy not a Facebook strategy - https://econsultancy.com/blog/6406-why-you-need-a-social-media-strategy-not-a-facebook-strategy#i.1cuiulx16h4cy8